Corti

Putting a human touch on life-saving AI, in an effort to build a brand that attracts both attention and talent.

Social interactions with significant individuals - teachers, peers, parents - can profoundly shape not only our interpretation of the world, but also affect higher order thought processes. In other words, we learn a lot by working in groups or with more knowledgable individuals. Much more than we could on our own.

Only by collaborating, can we truly challenge what is believed to be certain. This is the essence of Corti.

Social interactions with significant individuals - teachers, peers, parents - can profoundly shape not only our interpretation of the world, but also affect higher order thought processes. In other words, we learn a lot by working in groups or with more knowledgable individuals. Much more than we could on our own.

Only by collaborating, can we truly challenge what is believed to be certain.This is the essence of Corti.

Brand

Rather than talking tech and data, the goal with the new brand is to raise public awareness of the critical status quo; currently 88 out of 100 diagnosis are incorrect or incomplete, resulting in 400.000 deaths each year – in the US alone.

With Corti, doctors and other medical proffessionals, gain instant access to the latest medical advancements as they are doing their patient interviews. With more than 800.000 new medical papers published each year, no individual can sustain complete medical knowledge.

Not without Corti.

Visual identity

In order to convey the complex message of a lifesaving AI, we constructed a multi layered design-system, consiting of 4 elements that can be used together or separately; The Logo, The Gradient, The Grid and The Background - color or image.

Accompanied by a powerful tone of voice, set in Nantes, the new Corti brand oozes confidence and authority.

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Nantes Regular by Luzi Type Foundry was chosen as the primary brand typeface to give a sense of authority, confidence and trust.

↳ Luzi Type Foundry

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Focusing on the human body, the goal is to create an intimate and sensual expression, without getting sexy. Close-ups of skin and curves, provide abstract yet recognisable imagery, that will work as sensual backdrops to all types of communication.

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Latest work

Latest work

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MENU
Film production

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MENU
Film production

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Visual identity

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Viggo
Visual identity

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Libratone – TRACK Air+ 
Film production

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Libratone – TRACK Air+ 
Film production

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