Libratone

Creative direction, concept and execution for the global launch of ZIPP 2
 

The ZIPP is Libratone’s flagship speaker. The elegant and innovative product design, has won several design awards through the years, and it is by far the most well-known of Libratone’s products. For IFA 2018, Libratone were set to launch the next generation of ZIPP - the ZIPP 2.

In August of 2018 we were challenged with the task of making the launch material for the new product, highlighting the 7 key features, that make the product stand out: 360 sound, full portability, Alexa integration, unique battery life, 5 custom presets, multi-room, and the fact that you can connect with anything from Bluetooth to Wifi.

Solution

In order to meet the brief, we created a concept where talented dancers portrayed the seven different features, with moves that resembled each specific feature. Building on the already established visual identity, we designed a unique set-build, with bold colors and neatly placed props, that resemble a home, while manifesting the popping colors of the new visual identity.

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As with any production, we reached out to our extensive network to assemble the most talented team possible. Natalia Fogel helped find the briliant dancers, Jasper Carlberg did the on-set direction and made everything come together in the editing room, alongside Freddie Smith. Mette Tørsleff made sure the production ran smoothly, and Anja Alfieri helped make our set-design come to life. Kenneth Nguyen was given the task of documenting the entire production, and as always delivered brilliant images for Libratone's social channels.

As with any production, we reached out to our extensive network to assemble the most talented team possible.

Natalia Fogel helped find the briliant dancers, Jasper Carlberg did the on-set direction and made everything come together in the editing room, alongside Freddie Smith. Mette Tørsleff made sure the production ran smoothly, and Anja Alfieri helped make our set-design come to life. Kenneth Nguyen was given the task of documenting the entire production, and as always delivered brilliant images for Libratone's social channels.

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Process

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