SBT Instruments

Here to create real world impact with Smarter Bio Technology instruments

SBT Instruments' mission is to solve real people’s problems with microorganisms by applying their novel microbiology detection technology in a range of products.

SBT Instruments has developed a new approach to bacteria measurement, using a technology called "impedance flow cytometry". Inside a microfluidic flow-cell they are able to detect all types of bacteria, distinguishing them from mere particles and dead cells, based on their electrical properties. This differs from existing technologies by being both fast, accurate, easy-to-use and affordable.

Solution

In an industry dominated by large and corporate companies, we wanted SBT Instruments to stand out amid a sea of corporate blue. As a challenger in the industry, SBT Instruments sports a bright and unconventional purple color, while still balancing the authority and seriousness that is expected from a company in the biotech sector. 

The designsystem is build around a dotted logo — a subtle nod to legendary industrial designer Dieter Rams who's known for his strong focus on simplicity and functionality — a vision that is envisaged in SBT's products.

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RM Neue by CoType Foundry have been deployed as the primary typefaces across the brand.

↳ CoType Foundry

RM Neue by CoType Foundry have been deployed as the primary typefaces across the brand.

↳ CoType Foundry

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Latest work

Latest work

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Visual identity

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Visual identity

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Libratone – TRACK Air+ 
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Libratone – TRACK Air+ 
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